This reminds me of a glitch in the soda vending machine at school. Two out of three times, an extra can of Dr. Pepper pops out when you buy one. Literally a buy-one-get-one-free. Of course, I would always give away the second can to a classmate (partially to limit my own sugar intake). The feeling of sharing a can of sugar water at no additional cost to myself was a remarkable feeling. Coke’s brand message as stronger as ever.
This really made my day. Short and simple story while showing off the fusion of hand-drawn and computer animation. I always felt that cartoons could always be more fluid with frame by frame animation and Pixar’s 3d textures were a bit too artificial but this is a beautiful combination of the two. I really love the purity of the style. Black & white. No voices, just playful music and sound effects. The facial expressions just says it all.
Sex sells itself. It can be fun every once in a while, but do you really need to add a motion-sensor TV to the pile of things on every guy’s wishlist? Isn’t it already bad enough that we want to smell like Isaiah Mustafa? It’s hard enough to achieve the dream of eating pepperoni pizza while watching a car chasing movie with the hot chick in apartment 69 across the street.
So, Microsoft’s got a new logo. Upon first sight, I hated it. It felt like a another jump on the bandwagon like their zune and surface tablet. Although I admit, I may have been a bit biased with the company over the years.
Then about 48 hours later, it starts to sink in. It’s not so bad. Their last logo has been around for 25 years (yeah, already), it’s about time for a change.
I did a quick exercise in PS, to try and replicate it using only the type tool. A rough estimate is -30 kerning on Segoe UI Semibold font. The actual type logo is about a touch more bold and the dot of the “i” is lowered to match the “M.”
Both the typeface and congruent squares are starting to grow on me but I don’t think I like seeing them next to each other. Maybe it’s the gray that’s throwing me off.
With a whole line of soon-to-be-launched products coming out this year, this is definitely the best chance they’re going to get to update their banner. If all goes well, maybe the critics will change their minds.
I just gotta admire the playfulness of Google’s ads. To mark their entry into the ISP market, they revisit the humble beginnings of the internet as far back as the long forgotten dial-up. The execution with toy cars and traffic is simple and appeals to everyone. I impressed that this isn’t a stop-motion production. The cars are actually controlled with magnets.
The ad’s general message is Google Fiber is so god damn fast it makes the world run faster. For 1GBps, it is definitely a huge leap forward (Fios Quantum goes up to 300 mbps). Imagine: NO MORE BUFFER EVER AGAIN! They are rightfully calling it “the next chapter” of the internet.
But to be honest, our current technology won’t be able to take full advantage of the speed. Websites only load as fast as their servers can operate. All our hardware needs to be up to spec and mass storage still isn’t cheap enough yet.
Now, is there anything we can do about keeping this out of the hands spammers?
It’s been a while since I’ve seen a good basketball ad.
There was quite a lot of story crammed into that one minute and it works. I loved the progression of the rivalry in the making. While one wins all the awards, the other wins the big games. The quick scenes builds up momentum alongside the music. They even took it a step further in predicting what kind of visual technology we’ll get in the next two decades. Although it may just take the bobcats 18 years to win the NBA Championship.
The Jordan brand’s target has been young players and all basketball fans. With the conclusion of the Olympics, the purpose of this ad is probably to stir up the a bit of excitement until the NBA season starts in 2 months. The #RISEABOVE is the call-to-action here to promote discussion on twitter.
"My goal was to design an innovative package using a small amount of material. It’s made of natural microwaved cardboard and consists of one piece. The eggs placed into ellipse-shaped cuts. The consumer can get the eggs by the turning of topside”
This is egg carton design is totally awesome. It’s so simple and naturally compliments the product. It makes me want to cook an omelet just for an excuse to fetch the eggs.
I’ve been walking past this subway billboard for a few weeks now but I never had a camera handy to snap a photo. The poster is a family-tree-style chart of Amstel bottle labels over the years.
The “Savor Complexity” tagline suggests that the UVP is something like: Amstel light is a leading imported light beer with a complexcharacter, flavor and more than 140 years of brewing heritage (history).
In this case, the keywords would be Complex and History.
They used the words “tales, family tree, charts, bottle label” in its execution.
Rubix Cube Engineering Machines Fireworks Computer Coding Arts Calligraphy Human Brain Chemistry Crossword Puzzle
Wars Textbooks Timeline Old Paintings Black and White Photos Quill Pens Diary Heirloom Family Traditions Evolution Line
They also did a few more posters and prints in explaining the complexity of other normal things that have a much longer history that myself.
Thanks to Procter & Gamble, the whole lead up to London in the last few months has been pretty amusing. In their efforts of showing thanks to everyone’s moms, they produced the most emotional spots this year. As we marvel at the accomplishments of Olympic athletes, the campaign reminds us of the people who supported them from the beginning and made these feats possible. The short film “Best Job” beautifully captures the essence of years of motherly love. So far it has been huge, but these ads are only promoting the sponsors’ brands rather than products. There would be plenty of time for that during and after the games.
They also did a whole series, called “Raising an Olympian” for real athletes and their moms.