Cinematic spot by Wieden + Kennedy London for Lurpak butter
I don’t think I’ve ever imagined watching an omelet being made could be so interesting. By moving along a fast pace and nearly all close-ups, it grabs your attention and drags you along before you even get a chance to realize what you’re seeing. And all just to sell some butter.
Today is Chinese New Year. The year of the Rabbit. The zodiac of Michael Jordan. Normally, I have zero interest in basketball shoes, but this really caught my eye. The beautifully rendered pattern and colors just stands out like Ironman. For a few minutes, I actually considered buying a pair just to for display purposes.
This triple fold smartphone concept was designed by the young Danish designer Kristan Ulrich Larsen in collaboration with Ewa Sendecka, Jeppe Vestergard Kuske and Victoria as part of a graduation work at the Kolding School of Design. Consisting of three flexible touch screens that can be unfolded and aligned as needed, it explores the many possible functions of having a phone shaped like a trifold wallet. The best part of must be the flower holder.
The “What is being Creative” speech is quite good too. The great thing about inspiration is that it’s a renewable energy.
I’ve lost count how many times it snowed in NYC this year. I think it has hit at least 10 by now. Since the first big one on the day after Christmas, the City guys have stepped the snow plowing earlier to ensure the city runs a bit faster instead of a whole week recovery.
Apparently, it’s still not over. The photos were taken from space. It looks like the north pole decided to expand it’s territory all the way down here (as if Canada wasn’t enough).
nikebetterworld.com This was launched early this month, but I still felt it deserves a mention. For a while now, flash has been the general host of website building. But at the same time it’s kind of annoying to viewers. Nike’s better world is an attempt at being rid of its flash components (except the video). Hopefully they’ll take a moment to get rid of flash from their store as well.
The studio Brandimage designed these water bottles made entirely from recycled materials. So we’ve gone from napkins to coffee holders to bottles, cool!
The cap system and the canteen shape seem quite convenient and cost efficient. Assuming these can be reused about 50 times (or until you get bored of it), this one could give the aluminum bottles something to compete for.
I never get tired of hearing about green and environmental products that can replace plastic, but I hope this one has some sort of inner lining inside the bottle. I don’t think I will get used to water that tastes like napkin.
[Made by a young British designer and engineer Ben Alun-Jones currently Royal College of Art. “The Affinity Chair” is both a creative and unique personal challenge of the designer who wanted to try to represent the invisible. Made from acrylic plates and film mirror which allows it to blend into its environment, it is also equipped with LEDs and a series of sensors which react to the elements around.]
I bet you couldn’t tell that was a chair. Well, neither did I. The illusion is quite clever, much like the effect when you have two mirrors facing each other.
Call me old fashion, but I still like wearing a watch for time telling despite how built-in clocks are in all modern electronics (and people still ask me for the time every few days).
I happen to sport a rectangular watch, much like the SLYDE. But mine isn’t quite as high-tech, loaded with touch screen navigation nor counts down to midnight. I also hear you that you can upload photos onto the watch. It’s all cool, since Apple accessory industry still haven’t developed a dominant watch strap for the 6th gen iPod Nano (seriously, I’m still waiting…)
Considering how much the tech of cell phones have improved, I assume they’re eventually going to fuse it into smaller and more convenient places until we can finally get it implanted. Soon, we’ll be able to make calls with our watches, like how the power rangers did 15 years ago.
Assuming you have not yet discovered it or if you missed the tiny link on the bottom right corner, I have another blog! It’s a modeling blog that I started about two years ago. If you’re interested, check out some of the stuff I built.
Awesome 3d animation and it’s not even a studio film. While 3d animation for car advertising has been done ages ago, the standard to impress has been raised higher and higher. The type of detail and imagery that we can generate today is astonishing compared to what the technology of 10 years ago could achieve. The concept feels very fulfilling, visually and audibly. Although robotic animals (such as Zoids) was started a while ago, it blends in beautifully with the narration, seamless transition through each environment, and a decent speech (to be honest I can’t really hear it that well, speak up!)
I’ve seen lots of paper art before, but this is the first time I see an old hardcover book being used so efficiently. It’s so simple and economical. I might try to fold one myself. I assume this guy already has a kindle.
“Winning is Easy” is short film for Adidas. Written, Directed & Produced by Jason Colvin.
I saw a few nice touches here. Randell’s Island/Ichan Stadium is a World-Class Track Field in NYC (raced there many times myself), but everything else seems to take place in the suburbs. I don’t remember seeing a forest outside my backyard.
The shoes he’s wearing is Haile Gebrselassie specific, the greatest marathoner of all time (2:03:59, his current marathon WR). It’s a good metaphor for endurance but it’s not really a shoe for the 110m High Hurdles. But I suppose it does look minimalist enough for the sprint.
He also has a subscription for $1 issues of Runner’s World, great! But hurdles is one of the events that require lots of coaching and prior experience before racing in the Olympic trials, just saying.
Personally, I’m not as moved by the story as much as I think I should be. I actually enjoyed seeing the details more than watching the story play out. I guess it’s just one of those things.
Omg Fire! Just kidding, it’s not what it looks like. It’s actually pretty cool and not too high budget (I think). Too bad there aren’t any smoke effects or panic in the video.
ReBlogged from Ashley Simko:
“Although it might look like it, this building isn’t actually on fire. The conflagration is a choreographed art installation by Isabelle Hayeur in Downtown Eastside, Vancouver. The fire is created via video projectors and 3 blu-ray players. The effect, however, is completely realistic. Watch the video to see the ignition to all out 5 alarm. (via)”