Color Core Creations

This really made my day. Short and simple story while showing...

Mon, 11 Feb 2013 15:50:47 -0500

This really made my day. Short and simple story while showing off the fusion of hand-drawn and computer animation. I always felt that cartoons could always be more fluid with frame by frame animation and Pixar’s 3d textures were a bit too artificial but this is a beautiful combination of the two. I really love the purity of the style. Black & white. No voices, just playful music and sound effects. The facial expressions just says it all.

Sex sells itself. It can be fun every once in a while, but do...

Mon, 05 Nov 2012 18:26:03 -0500

Sex sells itself. It can be fun every once in a while, but do you really need to add a motion-sensor TV to the pile of things on every guy’s wishlist? Isn’t it already bad enough that we want to smell like Isaiah Mustafa? It’s hard enough to achieve the dream of eating pepperoni pizza while watching a car chasing movie with the hot chick in apartment 69 across the street.

You just gotta tell the world…

Mon, 01 Oct 2012 08:43:27 -0400

You just gotta tell the world…

Video interview for one of our coaches for my dragonboat team.

Mon, 01 Oct 2012 08:42:44 -0400

Video interview for one of our coaches for my dragonboat team.

Short Story Assignment for Video Story Telling Class

Mon, 01 Oct 2012 08:35:00 -0400

Short Story Assignment for Video Story Telling Class

Woodgrain Eco Sketchbook

Sun, 09 Sep 2012 12:54:20 -0400

Woodgrain Eco Sketchbook

Black & White Clock by Vadim Kibardin

Sun, 09 Sep 2012 12:50:56 -0400

Black & White Clock by Vadim Kibardin

So, Microsoft’s got a new logo. Upon first sight, I hated...

Mon, 27 Aug 2012 02:58:00 -0400

So, Microsoft’s got a new logo. Upon first sight, I hated it. It felt like a another jump on the bandwagon like their zune and surface tablet. Although I admit, I may have been a bit biased with the company over the years.

Then about 48 hours later, it starts to sink in. It’s not so bad. Their last logo has been around for 25 years (yeah, already), it’s about time for a change.

I did a quick exercise in PS, to try and replicate it using only the type tool. A rough estimate is -30 kerning on Segoe UI Semibold font. The actual type logo is about a touch more bold and the dot of the “i” is lowered to match the “M.”

Both the typeface and congruent squares are starting to grow on me but I don’t think I like seeing them next to each other. Maybe it’s the gray that’s throwing me off.

With a whole line of soon-to-be-launched products coming out this year, this is definitely the best chance they’re going to get to update their banner. If all goes well, maybe the critics will change their minds.

I just gotta admire the playfulness of Google’s ads. To...

Sun, 19 Aug 2012 03:02:00 -0400

I just gotta admire the playfulness of Google’s ads. To mark their entry into the ISP market, they revisit the humble beginnings of the internet as far back as the long forgotten dial-up. The execution with toy cars and traffic is simple and appeals to everyone. I impressed that this isn’t a stop-motion production. The cars are actually controlled with magnets.

The ad’s general message is Google Fiber is so god damn fast it makes the world run faster. For 1GBps, it is definitely a huge leap forward (Fios Quantum goes up to 300 mbps). Imagine: NO MORE BUFFER EVER AGAIN! They are rightfully calling it “the next chapter” of the internet.

But to be honest, our current technology won’t be able to take full advantage of the speed. Websites only load as fast as their servers can operate. All our hardware needs to be up to spec and mass storage still isn’t cheap enough yet.

Now, is there anything we can do about keeping this out of the hands spammers?

Running is hard. But we do it because it’s fun and walking...

Sat, 18 Aug 2012 01:50:34 -0400

Running is hard. But we do it because it’s fun and walking takes forever.

It’s been a while since I’ve seen a good basketball...

Sun, 12 Aug 2012 02:28:00 -0400

It’s been a while since I’ve seen a good basketball ad.

There was quite a lot of story crammed into that one minute and it works. I loved the progression of the rivalry in the making. While one wins all the awards, the other wins the big games. The quick scenes builds up momentum alongside the music. They even took it a step further in predicting what kind of visual technology we’ll get in the next two decades. Although it may just take the bobcats 18 years to win the NBA Championship.

The Jordan brand’s target has been young players and all basketball fans. With the conclusion of the Olympics, the purpose of this ad is probably to stir up the a bit of excitement until the NBA season starts in 2 months. The #RISEABOVE is the call-to-action here to promote discussion on twitter.

Designed by Otília Erdélyi “My goal was to design an...

Tue, 07 Aug 2012 00:10:00 -0400

“My goal was to design an innovative package using a small amount of material. It’s made of natural microwaved cardboard and consists of one piece. The eggs placed into ellipse-shaped cuts. The consumer can get the eggs by the turning of topside”

This is egg carton design is totally awesome. It’s so simple and naturally compliments the product. It makes me want to cook an omelet just for an excuse to fetch the eggs.

I’ve been walking past this subway billboard for a few...

Wed, 01 Aug 2012 12:36:00 -0400

I’ve been walking past this subway billboard for a few weeks now but I never had a camera handy to snap a photo. The poster is a family-tree-style chart of Amstel bottle labels over the years.

The “Savor Complexity” tagline suggests that the UVP is something like: Amstel light is a leading imported light beer with a complex character, flavor and more than 140 years of brewing heritage (history).

In this case, the keywords would be Complex and History.

They used the words “tales, family tree, charts, bottle label” in its execution.

Complex Words:

Rubix Cube
Engineering
Machines
Fireworks
Computer Coding
Arts
Calligraphy
Human Brain
Chemistry
Crossword Puzzle

History Words:

Wars
Textbooks
Timeline
Old Paintings
Black and White Photos
Quill Pens
Diary
Heirloom
Family Traditions
Evolution Line

They also did a few more posters and prints in explaining the complexity of other normal things that have a much longer history that myself.

Thanks to Procter & Gamble, the whole lead up to London in...

Tue, 24 Jul 2012 00:00:00 -0400

Thanks to Procter & Gamble, the whole lead up to London in the last few months has been pretty amusing. In their efforts of showing thanks to everyone’s moms, they produced the most emotional spots this year. As we marvel at the accomplishments of Olympic athletes, the campaign reminds us of the people who supported them from the beginning and made these feats possible. The short film “Best Job” beautifully captures the essence of years of motherly love. So far it has been huge, but these ads are only promoting the sponsors’ brands rather than products. There would be plenty of time for that during and after the games.

They also did a whole series, called “Raising an Olympian” for real athletes and their moms.

This a cute and somewhat funny ad for this year’s revision...

Fri, 20 Jul 2012 12:00:00 -0400

This a cute and somewhat funny ad for this year’s revision of the Nike Free’s. The song is pretty catchy and I haven’t been able to get it out of my head all week. When a young couple decides to run to each other from the opposite coasts of the US, the girl ends up ends up going across the country and the guy ends up in a hospital bed before he even leaves the city.

While the man’s effort is laughable, the video tries to promote couples to run together even if one is stronger than the other. Each character clearly have different preferences:

Running during the day vs running at night

Light athletic clothes vs heavy baggy clothes

Optimistic attitude vs pessimistic attitude

But their love is the same and that’s all they need. Well, that and an invincible pair of pink Nike Free’s that remains brand new after running 2500 miles from LA to NYC.

We all knew this day was coming. The movie industry tried to...

Sun, 15 Jul 2012 01:59:00 -0400

We all knew this day was coming. The movie industry tried to warn us for decades ago. Machines can now manipulate humans like pets in exchange for delightful treats. Creating public stunts and shooting a video to go viral on youtube is still widely popular. Especially ones that are fun and engaging even if the audience isn’t present but can experience the same joy and excitement of pressing a button 5000 times for a box of crackers (she sure earned those). It also pushes the boundaries of the production department to get unique equipment needed to perform the particular stunt.

It’s that time again that comes every four years, when...

Mon, 09 Jul 2012 12:51:00 -0400

It’s that time again that comes every four years, when brands become sponsors to the biggest sporting festival on Earth and jumping behind athletes as support to hitchhike a ride to a more positive brand identity. And for the most part, it usually works. Unless you happen to be one of the most hated company of environmentalists and still recovering from the largest accidental marine oil spill in the history of the petroleum industry.

Video: http://www.youtube.com/watch?v=AmFCGmQ4c0g

The idea of having athletes race through stopped traffic, wheat fields, a museum, and on a beach lightly relates to the fuel of locomotion. The cinematography is well shot like any other typical sport ad. The main goal seems to be another attempt to repair the PR with consumers by jumping on the Olympics bandwagon of positive energy.

Despite the good intentions of BP’s “Fueling the Future” campaign, it is going to take more work to win over the protesters and keep them from vandalizing your billboards. There is no easy or quick fix for infamy but at least it’s another step forward to getting back on the good side of the public.

Coca-Cola’s 2012 Olympic cans

Sun, 01 Jul 2012 15:00:00 -0400

Coca-Cola’s 2012 Olympic cans

The Avenger Vertical Tourbillion Watch (inspired by the...

Tue, 01 May 2012 11:35:00 -0400

The Avenger Vertical Tourbillion Watch (inspired by the Lamborghini Aventador)

THIS is how you use a good pun. Looks like I don’t have to...

Sun, 08 Apr 2012 02:26:04 -0400

THIS is how you use a good pun. Looks like I don’t have to kill anyone today.